Publishing Glossary

Understanding the Terms That Matter

Editing Terms

Developmental Editing

Big-picture editing that focuses on structure, organization, content, and overall message delivery. A developmental editor reviews your manuscript for theological soundness, pacing, flow, and how well your message is communicated. This is the most comprehensive level of editing and happens before copyediting.

Example: A developmental editor might suggest reorganizing chapters to improve the flow of your argument or recommend expanding a section that needs more explanation.

Copyediting

Comprehensive editing that goes beyond proofreading. A copyeditor corrects grammar, spelling, punctuation, style, consistency, clarity, and sentence structure. They ensure your writing is polished, professional, and reads smoothly while maintaining your voice.

Example: A copyeditor will fix grammatical errors, improve sentence clarity, ensure consistent terminology throughout your book, and check for proper usage of theological terms.

Proofreading

The final stage of editing that catches surface-level errors: spelling mistakes, typos, punctuation errors, and formatting inconsistencies. Proofreading happens after copyediting and is the last check before publication.

Example: A proofreader catches "teh" instead of "the," missing commas, and inconsistent spacing between paragraphs.

Manuscript

Your complete, written work before it's formatted and designed into a book. The raw text file of your book that will go through editing and design to become a published book.

Revision

Changes made to your manuscript after editing or design. Most packages include a specified number of revision rounds, allowing you to request changes to editing or design work.

Design & Layout Terms

Interior Design / Typesetting

The process of formatting your manuscript into book pages with proper fonts, spacing, margins, headers, footers, and page layout. Professional interior design ensures your book looks polished and is easy to read.

Example: Interior design includes choosing fonts for headings and body text, setting margins, formatting chapter titles, and ensuring consistent spacing throughout.

Cover Design

The creation of your book's front cover, back cover, and spine. Cover design can range from template-based (using pre-designed layouts customized with your information) to fully custom designs created specifically for your book.

Example: A custom cover designer creates an original design concept that visually represents your book's message and appeals to your target audience.

Template Cover

A pre-designed cover layout that is customized with your book title, author name, and imagery. Template covers are professional, cost-effective, and faster to produce than custom designs.

Custom Cover Design

An original cover design created specifically for your book. Custom covers include multiple design concepts, consultation with a professional artist, and unique imagery tailored to your message.

3D Book Mockup

A digital image showing your book cover in a three-dimensional format, as if the physical book were sitting on a surface. Used for promotional materials, websites, and social media marketing.

Book Blurb

The promotional text on your book's back cover that summarizes your book and entices readers to buy it. Typically 150-300 words, professionally written to highlight your book's key points and appeal to your target audience.

Back Cover Copy

Another term for the book blurb—the text on the back cover that describes your book and encourages purchase.

Distribution Terms

Print-on-Demand (POD)

A printing method where books are printed only when an order is placed, rather than printing large quantities in advance. POD eliminates the need for inventory storage and reduces upfront costs.

Example: When someone orders your book on Amazon, the book is printed and shipped on-demand, so you never need to store thousands of copies.

Expanded Distribution

Distribution beyond basic online retailers (Amazon, Barnes & Noble) to include libraries, bookstores, wholesalers, international markets, and academic institutions. Expanded distribution increases your book's availability and reach.

eBook

An electronic version of your book in digital format, readable on e-readers, tablets, smartphones, and computers. eBooks require special formatting for optimal display across different devices and platforms.

eBook Formatting

The process of converting your manuscript into digital formats compatible with various e-reader platforms (Kindle, Nook, Apple Books, Kobo, etc.). Includes proper handling of images, tables, links, and text flow.

Distribution Channels

The various platforms and retailers through which your book is made available for purchase, including online stores, physical bookstores, libraries, and international markets.

Wholesaler

A company that buys books in bulk and distributes them to retailers, libraries, and other buyers. Expanded distribution makes your book available to wholesalers like Ingram.

Marketing Terms

Press Release

A written announcement about your book launch sent to media outlets, blogs, and influencers. A professional press release template helps you craft an effective announcement to generate publicity.

Launch Campaign

A coordinated marketing effort to promote your book's release, typically including social media promotion, email marketing, media outreach, and promotional events.

Author Website

A dedicated website for you as an author, featuring information about your book, your bio, speaking engagements, blog, and ways for readers to connect with you. Essential for building your author platform.

Author Platform

Your visibility and influence as an author, built through your website, social media presence, speaking engagements, email list, and connections with readers. A strong platform helps sell books.

Social Media Campaign

Coordinated promotional activities across social media platforms (Facebook, Instagram, Twitter, etc.) to generate awareness and sales for your book.

Media Training

Professional coaching to help you effectively communicate about your book in interviews, podcasts, speaking engagements, and other media appearances. Included in The Legacy Package.

General Publishing Terms

Author Copies

Complimentary copies of your published book provided to you at no cost. The number of author copies varies by package (Seed: 10, Shepherd: 25, Apostle: 50).

Discovery Call

A complimentary consultation call with our team to discuss your manuscript, publishing goals, and determine which package best fits your needs. This is your first step in the publishing process.

Project Manager

A dedicated team member who oversees your entire publishing project, coordinates between services, keeps you updated, and ensures everything stays on schedule. Included in The Legacy Package.

Manuscript Submission

The process of submitting your completed manuscript (or sample chapters) to a publisher for review and consideration.

Book Proposal

A document that outlines your book concept, target audience, competition, marketing plan, and sample chapters. Used to evaluate your book's potential.

Table of Contents

The list of chapters and sections in your book, typically appearing at the beginning, showing readers what's included and helping them navigate your content.

Rush Services

Expedited processing available for an additional fee (typically 25%) to complete your project faster than the standard timeline. Subject to availability.

Vanity Publishing

A publishing model where authors pay upfront fees but receive minimal professional services and support. Anointed Pages is NOT a vanity publisher—we are a hybrid publisher that invests in your success.

Traditional Publishing

The traditional model where a publisher buys the rights to your book, pays you an advance, handles all production costs, but owns your work. Anointed Pages uses a hybrid model where you retain ownership.

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